![]() ![]() Pinterest can work on monetizing international users better but it could be a lengthy process. For example, only 20% of Pinterest's users are in the U.S. ![]() It's not uncommon for a small subset of a company's users to account for the bulk of revenue. That was a 46% increase from the same quarter last year and the highest percentage of paying users (5.1%) in the young company's history.ĭuolingo Plus' relatively small user base generated 73% of total revenue in 2020 and 74% in Q2. As of Q2, there were 1.9 million subscribers. Enticing users to upgradeįor those tired of ads, Duolingo offers a subscription product called Duolingo Plus. And this is due to how many users are upgrading to a subscription product. However, it declined to just 15% of the company's total revenue. In Q2, ad revenue increased 33% year over year - good growth considering its overall user base declined. Since going public, the company already reported financial results for the second quarter of 2021. In 20, only about 17% of Duolingo's revenue was generated from displaying ads. To monetize this large user base, Duolingo does what a lot of businesses do: It shows them ads. Right now, there are roughly 36 million monthly active users learning on Duolingo's app who aren't paying a dime. Even if you're just casually interested in learning Spanish, for example, you can simply download Duolingo's app. This significantly removes friction compared to other language learning programs that charge hundreds of dollars upfront. ![]() Monetizing non-paying usersįor those unaware, Duolingo is an app that helps people learn another language, with almost 40 languages supported right now. ![]()
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